Strategy & Planning

09-03-2019The goal of local SEO is to have your organization listed in search results pages when users perform location-based searches for services you provide. A locati.…

08-20-2019In order to evaluate the success of our subject lines, we analyzed our metrics and specifically looked at the open rates of our 10 most recent emails. We also..…

06-25-2019HIV communicators know that audiences are different and that not all HIV-related content speaks to everybody. This means that creating messaging specific to au.…

05-07-2019In order to evaluate the success of our subject lines, we analyzed our metrics and specifically looked at the open rates of our 10 most recent emails. We also..…

04-30-2019The site has 126 million daily active users worldwide. A daily active user is defined as individuals who log into their account at least once per day from T...

04-16-2019Instagram may have a reputation as a platform with a younger demographic, and its 540 million users between the ages of 18 and 34 would support that belief, bu.…

04-09-2019As you might have heard, Facebook s recent algorithm changes mean that less of your organic content (non-paid content) is being seen by your audience. This m...

03-26-2019As we reported last year, a study from the Pew Research Center found that 1 in 5 American adults are smartphone dependent, meaning their smartphone is th...

02-05-2019Editor's Note:We get a lot of questions about using data and analytics to guide your HIV communication effort...

01-15-2019A content strategy is more than just an editorial calendar or a series of social media posts it's a comprehensive approach to creating, publishing, and manag...